Simple Sentiments

For Simple Sentiments, I implemented front-end and back-end improvements to optimize the design, usability, and performance of their product pages. The centerpiece of this work was building a custom JavaScript-powered product customization flow that allowed customers to: Select a box design (Black, Rose, Galaxy) in an intuitive step-by-step interface. Upload 18 high-quality photos directly from the product page. Choose a center-piece gift as part of the customization process. This flow was developed to integrate seamlessly with Shopify’s backend and handle large image uploads while keeping page speed high. The UI was made fully responsive and mobile-friendly, with smooth transitions to guide customers through each step without friction. Key Metrics & Impact: +18% increase in product page conversion rate after launch +12% higher AOV due to upsell opportunities in the customization process Reduced checkout drop-offs by ~20% from improved UX flow Supported peak seasonal sales spikes without performance degradation