Piccoli NY
UGC/Influencer Marketing
Sourced and managed creators to produce trust-building content for high-performing paid campaigns.
For Piccoli NY, developed and executed a UGC-driven paid social strategy to boost sales and brand engagement. Sourced high-quality UGC creators aligned with the brand’s aesthetic, produced multiple creative variations, and tested different hooks to identify top performers. Integrated the winning creatives into a TikTok and Meta Ads retargeting funnel, ensuring maximum exposure to warm audiences. Key Metrics & Impact: • Generated $20K+ in incremental sales within the first 90 days • Increased ROAS by 2.4x compared to previous ad campaigns • Improved CTR on TikTok Ads by +45% through creative testing and hook optimization • Reduced CPA by ~30% in retargeting audiences • Expanded TikTok following by +1,200 new engaged followers during campaign period
