Medaltus

Description For Medaltus, led the website redesign project from concept to launch. Coordinated with a designer to produce high-quality Figma designs, then oversaw the Webflow build to ensure the final product matched the design vision and brand guidelines. Managed the quality assurance process, testing across devices and browsers to guarantee a consistent, responsive experience. Key Metrics & Impact: • Reduced bounce rate by ~22% within the first month after launch • Increased average session duration by ~30%, indicating higher visitor engagement • Improved lead form submissions by ~18% through optimized layout and call-to-action placement • Delivered the project 2 weeks ahead of schedule, enabling an earlier marketing campaign launch